When a brand is built on decades of legacy, trust, and heartfelt purpose, the decision to reinvent it feels difficult. But sometimes, growth means stepping forward with intention. It means honoring where we began while embracing who we’re becoming.
We are thrilled to introduce the beginning of a new era for Sundaram Tiles: a thoughtfully reimagined brand identity that reflects our heritage, our values, and the vision that continues to guide us.
A Legacy Rooted in Purpose
Since 2001, Sundaram has played a pioneering role in Bangladesh’s imported tile industry. We were among the first to bring global surfaces to local homes. Our journey started by introducing rustic tiles long before they became a trend, and partnering with some of the world’s most respected manufacturers to give Bangladeshi architects and homeowners access to international standards of design and quality.
Over the years, we formed long-lasting partnerships that helped us grow into a homely name. International partnerships ranged from early collaborations with Niro Granite in 2003 to a decade-marking partnership with Kimgres in 2013. Each collaboration expanded our palette, broadened our possibilities, and helped us shape the design landscape of Bangladesh.
Behind this journey was a dream by our founder, who believed that the people of Bangladesh deserved the world’s finest options to choose from for their homes. His vision continues to guide everything we do.
A New Beginning Guided by the Next Generation
Over two decades later, we recognized that Sundaram’s identity no longer reflected the caliber of what we deliver today. Our values had grown. Our portfolio had evolved. Our partnerships had expanded. Yet, our brand presence didn’t tell that story anymore.
We needed a brand identity that honors our past while signaling confidently toward the future that lies ahead. That’s why we chose to rebrand Sundaram Tiles: not to change who we are, but to be able to articulate it better for our respected partners and clients.
Bringing Our Vision to Life
Rebranding a brand with such emotional depth and history required a partner who understood the heart behind it. That’s where Wonderif Studio came in.
The team took the time to listen to our story, our needs, and aspirations. They helped us rediscover our voice and shaped it into something contemporary, confident, and creatively rich. Together, we built a brand identity for Sundaram that now feels cohesive, contemporary, and fresh.
A Modern Website for a Modern Brand
As part of the rebrand, we also rebuilt our website from the ground up. Our team at Wonderif introduced us to Webflow, a platform that allowed complete creative and technical freedom.
Every detail of our new website: from layouts to animations, have been thoughtfully designed to reflect Sundaram’s true essence. Now, visitors can easily explore our materials, surface types, global brand partners, and project inspirations—all within a clean, modern digital experience.
Looking Ahead
As we step into this renewed chapter, our promise remains unchanged: to bring the world’s variety of surfaces to Bangladesh, just as we have since 2001.
As a brand, we remain committed to thoughtful curation, architectural excellence, and uncompromising quality. As partners, we want to keep empowering professionals with the materials they need to create beautiful, lasting spaces.
Welcome to the new chapter of Sundaram Tiles.